Jolint was a smooth sailing for the most part. As mentioned before, our group was perfect in the sense that we all had our own specific role. So delegating the work came naturally. We had two animators, one illustrator & then me, who was assigned head of web design. That does not mean that I designed the entire user interface by myself of course, we all did. The same goes for the animations & illustrations in a way. I contributed by voicing my opinions. Together as a team, Jolint took form.
As always, there were some bumps in the road. For example, trying to visualize a company who analyzes metadata while keeping it interesting for the user was not easy. While researching, we noticed how most websites within the same field all had a quite boring & messy interface.
It was hard to retain focus & take in all the information.
We wanted to take the visual identity in another direction, far away from the competition.
That's how we came up with the vibrant gradient & shape focused design. Shapes in this instance, represents people. We wanted to incorporate people somehow, but without excluding any gender or race. Therefore, we decided not to include any at all. Instead we wanted to paint the picture that we, as people, all come in different shapes & colors.