CLIENT
CLIENT
SALFORD CITY FC / WEAREENDPRODUCT
SALFORD CITY FC / WEAREENDPRODUCT
YEAR
YEAR
2023
2023
ROLE
ROLE
FREELANCE GRAPHIC DESIGNER
FREELANCE GRAPHIC DESIGNER
BRIEF
BRIEF
Commissioned by Salford City FC to create a series of three social media graphics for their local derby against Rochdale. The aim was to build anticipation around the fixture & give the match its own distinct visual identity.
Commissioned by Salford City FC to create a series of three social media graphics for their local derby against Rochdale. The aim was to build anticipation around the fixture & give the match its own distinct visual identity.
SALFORD FC
SALFORD FC
DERBY CAMPAIGN
DERBY CAMPAIGN
CAMPAIGN
CAMPAIGN
SELECTED WORK
SELECTED WORK
ASSETS
ASSETS
CAMPAIGN ASSETS
CAMPAIGN ASSETS
CHALLENGE
CHALLENGE
Capture the rivalry & importance of a local derby while staying connected to Salford’s existing identity. The three graphics needed to work individually while clearly belonging to the same campaign.
Capture the rivalry & importance of a local derby while staying connected to Salford’s existing identity. The three graphics needed to work individually while clearly belonging to the same campaign.
APPROACH
APPROACH
Built around the concept "Real Local Drama", the series combines gritty textures, atmospheric stadium imagery & Salford’s signature red, black & white.
Each graphic explores a different composition while maintaining the same typography, treatment & campaign message.
Built around the concept "Real Local Drama", the series combines gritty textures, atmospheric stadium imagery & Salford’s signature red, black & white.
Each graphic explores a different composition while maintaining the same typography, treatment & campaign message.
RESULT
RESULT
A cohesive three-part campaign that gave the derby a distinctive look & feel across social media. The final graphics balance consistency with variation, building a visual narrative around the atmosphere & intensity of the fixture.
A cohesive three-part campaign that gave the derby a distinctive look & feel across social media. The final graphics balance consistency with variation, building a visual narrative around the atmosphere & intensity of the fixture.
