CLIENT
CLIENT
PERSONAL PROJECT
PERSONAL PROJECT
YEAR
YEAR
2026
2026
ROLE
ROLE
GRAPHIC DESIGNER // ART DIRECTOR
GRAPHIC DESIGNER // ART DIRECTOR
BRIEF
A self-initiated rebrand exploring a new social media direction for Liverpool FC Women. The aim was to create a visual system that feels premium, modern & distinctly connected to the identity of the women’s team.
A self-initiated rebrand exploring a new social media direction for Liverpool FC Women. The aim was to create a visual system that feels premium, modern & distinctly connected to the identity of the women’s team.
LFC WOMEN
LFC WOMEN
SOCIAL MEDIA REBRAND
SOCIAL MEDIA REBRAND
CAMPAIGN
CAMPAIGN
SELECTED WORK
SELECTED WORK
ASSETS
ASSETS
CAMPAIGN ASSETS
CAMPAIGN ASSETS
CHALLENGE
CHALLENGE
Build a consistent system for a wide range of matchday content while keeping the focus on the players. The identity needed to feel recognisable across the feed without relying too heavily on Liverpool’s existing visual language.
Build a consistent system for a wide range of matchday content while keeping the focus on the players. The identity needed to feel recognisable across the feed without relying too heavily on Liverpool’s existing visual language.
APPROACH
APPROACH
I developed a flexible system built around bold typography, grain, photography and a strong red colour block. Player imagery takes centre stage, while structured layouts and subtle WSL details create consistency across matchdays, lineups & player-focused content.
I developed a flexible system built around bold typography, grain, photography and a strong red colour block. Player imagery takes centre stage, while structured layouts and subtle WSL details create consistency across matchdays, lineups & player-focused content.
RESULT
RESULT
A cohesive social media direction designed specifically for Liverpool FC Women. The system gives different types of content a shared visual language while creating a more distinctive & editorial presence for the team.
A cohesive social media direction designed specifically for Liverpool FC Women. The system gives different types of content a shared visual language while creating a more distinctive & editorial presence for the team.
