CLIENT
CLIENT
PERSONAL PROJECT
PERSONAL PROJECT
YEAR
YEAR
2026
2026
ROLE
ROLE
GRAPHIC DESIGNER // ART DIRECTOR
GRAPHIC DESIGNER // ART DIRECTOR
BRIEF
BRIEF
A self-initiated rebrand exploring a new visual direction for London City Lionesses across social media. The goal was to create an identity that feels distinctive within the WSL while reflecting the character & energy of the club.
A self-initiated rebrand exploring a new visual direction for London City Lionesses across social media. The goal was to create an identity that feels distinctive within the WSL while reflecting the character & energy of the club.
LIONESSES
LIONESSES
SOCIAL MEDIA REBRAND
SOCIAL MEDIA REBRAND
LOREM
CAMPAIGN
IPSUM
SELECTED WORK
ASSETS
ASSETS
CAMPAIGN ASSETS
CAMPAIGN ASSETS
CHALLENGE
CHALLENGE
Create a system that could handle different matchday moments while giving the team a recognisable visual identity of its own. It needed to feel bold & contemporary without losing the emotion & personality of the players.
Create a system that could handle different matchday moments while giving the team a recognisable visual identity of its own. It needed to feel bold & contemporary without losing the emotion & personality of the players.
APPROACH
APPROACH
I built the identity around a bright cyan palette, expressive typography & hand-drawn floral illustrations. Photography is treated with soft fades & textures, creating a more editorial feel while the structured frames & typography keep the system consistent across different content.
I built the identity around a bright cyan palette, expressive typography & hand-drawn floral illustrations. Photography is treated with soft fades & textures, creating a more editorial feel while the structured frames & typography keep the system consistent across different content.
RESULT
RESULT
A distinctive social media identity with a strong visual personality.
The combination of expressive type, illustration & photography creates a more recognisable & characterful presence for London City Lionesses across the WSL.
A distinctive social media identity with a strong visual personality.
The combination of expressive type, illustration & photography creates a more recognisable & characterful presence for London City Lionesses across the WSL.
