CLIENT
CLIENT
PRIMETALENT SPORTS
PRIMETALENT SPORTS
YEAR
YEAR
2024
2024
ROLE
ROLE
FREELANCE GRAPHIC DESIGNER
FREELANCE GRAPHIC DESIGNER
BRIEF
BRIEF
Create a series of announcement graphics for PrimeTalent, a German agency helping footballers secure college opportunities in the United States.
Each graphic was designed to celebrate a player & their next step in their football journey.
Create a series of announcement graphics for PrimeTalent, a German agency helping footballers secure college opportunities in the United States.
Each graphic was designed to celebrate a player & their next step in their football journey.
PRIMETALENT
PRIMETALENT
ANNOUNCEMENT GRAPHICS
ANNOUNCEMENT GRAPHICS
CAMPAIGN
CAMPAIGN
SELECTED WORK
SELECTED WORK
ASSETS
ASSETS
CAMPAIGN ASSETS
CAMPAIGN ASSETS
CHALLENGE
CHALLENGE
Give every player their own spotlight while maintaining a consistent visual identity across the series. The system also needed to work with different clubs, colors & varying qualities of player photography.
Give every player their own spotlight while maintaining a consistent visual identity across the series. The system also needed to work with different clubs, colors & varying qualities of player photography.
APPROACH
APPROACH
A clean, editorial direction puts the players at the center of each composition.
Soft textures, subtle club references & restrained typography create depth while allowing each player’s new team & identity to shape the individual graphic.
A clean, editorial direction puts the players at the center of each composition.
Soft textures, subtle club references & restrained typography create depth while allowing each player’s new team & identity to shape the individual graphic.
RESULT
RESULT
A flexible announcement system that gives each signing a distinct moment while keeping PrimeTalent consistently recognizable. The series creates a more polished & professional way to showcase successful player placements.
A flexible announcement system that gives each signing a distinct moment while keeping PrimeTalent consistently recognizable. The series creates a more polished & professional way to showcase successful player placements.
